There is no shortage of guidance from social media experts outlining how often to post, where to post, how to build your audience, and how to expand your reach. These recommendations, with their formulas, schedules, and widely accepted best practices, are designed to help maintain visibility. When they are applied thoughtfully, they can support a …
All businesses make mistakes and stumble, especially when they are new and are still finding their footing. Though good reviews are always welcome, a bad review does not have to define your business’ future. Every business gets a bad review from time to time. How you respond to the review can set you apart and show …
When you create a business Facebook page you have access to the reported 1.7 billion users on Facebook. It is accessed by more than 50% of all internet users which makes it an important tool for promoting your business or cause. The hope for many business owners is that if you build a Facebook business …
Relying solely on digital advertising and marketing can be risky for business owners, especially for new businesses in a community such as ours. Social media allows businesses and other organizations to grow their visibility to a global audience, but there is no substitution for offline, in-person marketing. Human interaction is the foundation of strong relationships …